A Pin is Worth a Thousand Words: Characterization of Publications in Pinterest
Identifieur interne : 000A06 ( Main/Exploration ); précédent : 000A05; suivant : 000A07A Pin is Worth a Thousand Words: Characterization of Publications in Pinterest
Auteurs : César Bernardini [France] ; Thomas Silverston [France] ; Olivier Festor [France]Source :
Abstract
Online Social Networking (OSN) has become one of the main applications on the Internet. Pinterest is an emergingsocial network that is gaining a lot of popularity and mostly focuses on images. In this work, we crawled during severalmonths the Pinterest website and collected all the relevant information to characterize this social network (e.g., users’ profiles,publications and activities). More precisely, we investigate the interaction of users in Pinterest such as the type of activities, thepublished images and the lexical analysis of their descriptions.We study as well the importance of this OSN to leverage traffic intoexternal websites. Throughout this paper, we emphasize on the specific characteristics of Pinterest with regards to other welladoptedOSN (Facebook and Twitter). In particular, Pinterest is a retransmission network, in which 84% of the publicationscomes directly from other users. This fact and the Pinterest architecture have a direct impact on website ranking in searchengines. Finally, as Facebok or Twitter target social relationships or breaking news, Pinterest has a different nature and is mostlydevoted to leisure and entertainment.
Url:
Affiliations:
- France
- Grand Est, Lorraine (région)
- Metz, Nancy
- Institut national polytechnique de Lorraine, Université Nancy 2, Université de Lorraine
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Le document en format XML
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<front><div type="abstract" xml:lang="en">Online Social Networking (OSN) has become one of the main applications on the Internet. Pinterest is an emergingsocial network that is gaining a lot of popularity and mostly focuses on images. In this work, we crawled during severalmonths the Pinterest website and collected all the relevant information to characterize this social network (e.g., users’ profiles,publications and activities). More precisely, we investigate the interaction of users in Pinterest such as the type of activities, thepublished images and the lexical analysis of their descriptions.We study as well the importance of this OSN to leverage traffic intoexternal websites. Throughout this paper, we emphasize on the specific characteristics of Pinterest with regards to other welladoptedOSN (Facebook and Twitter). In particular, Pinterest is a retransmission network, in which 84% of the publicationscomes directly from other users. This fact and the Pinterest architecture have a direct impact on website ranking in searchengines. Finally, as Facebok or Twitter target social relationships or breaking news, Pinterest has a different nature and is mostlydevoted to leisure and entertainment.</div>
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